The Variable Life
We helped author John Weirick bring his publishing dreams to life by providing branding, design, and marketing for his first book.
Design, Branding, Book Layout
Throughout the design process, understanding the author's intent and the book's unique personality were paramount. We worked with John to distill the essence of the book into a visual narrative. Using mazes to signify the unknowns and choices of life, we designed the book cover and marketing assets, as well as incorporating the author's love of landscape photography.
The interior design of the book was refined and completed over several phases including the inital galleys, advanced reader copies, promotional copies, and the final published work. We chose graded typefaces speficically designed for uncoated stock and legibility at smaller sizes to minimize eye strain and printing inconsistencies.
Print and digital marketing assets were produced maintaining design consistency to promote the book across multiple platforms.
Applying empathy and understanding allowed us to understand John's work
The task of creating a visual identity for the creative endeavors of authors, musicians, and artists is incredibly rewarding. Applying empathy and understanding allowed us to understand John's work and create assets that aided in the promotion of a successfully funded Kickstarter campaign and in bringing his vision to life.